This is a new and small business which means that I am the sole person running this. Pretty much a one woman show, with the support of my incredible family and friends of course. You’ll notice that I do not use any stock photos of models as I want the clothing items to be shown off on different body types. It is important that East 9th is personal to me in every aspect, so all of the women chosen to model are real people that I know and love who so graciously agreed to do so.